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types of marketing jobs and salary uk

types of marketing jobs and salary uk



There are many types of marketing jobs, and each is a little different. You will have to decide what type(s) you want to work on initially. Then, depending on the industry or company you are looking at working for, you can choose accordingly (or not).


Types of Marketing Jobs

There’s a lot of information out there on what exactly is a marketing job and what kind of salaries go along with them. We’ve done our best to review it in the hope that we can help you sort out the kind of recruiting agencies and job sites you should trust.


Blogs and blogs are pretty much where the keyword “marketing” comes from nowadays, with the person who invented it being James Surowiecki in his book The Wisdom of Crowds (also the one where he recommended we keep our meetings small). Most people who do marketing jobs these days are consultants — not just web designers, but also copywriters (who will be discussed below), database developers, product managers, and so on.


There are many different kinds of consulting jobs and salaries: product management, design consultancy, marketing/PR consultancy, digital marketing, or advertising agency/consulting…


For some reason, most of these jobs will often fall into two categories: “marketing” or “consulting.” There is a lot more to consulting than just writing code. For example:


  • Product management is about managing a product for customers (like Andreessen Horowitz does for startups…), whereas design consultancy is about designing solutions for customers (like Adobe does for startups). In fact, most consulting jobs involve at least some combination of both: market research and UX work; product development and design work; UX design work; etc.
  • It also depends on whether you are working as an employee or as a contractor. In general, you might be hired as an employee to take some day-to-day responsibilities like managing day-to-day business processes or helping set up team meetings; they will want you to come up with new ideas to help them improve their business outcomes or their products; they might be looking for someone who has experience with previous projects having worked in environments such as start-ups — so don’t expect great salaries but maybe some equity (if your skills have been honed by previous projects); they might even try to talk you into becoming part of their corporate culture via meetings with senior management; if so you will likely be expected to take part in regular company training sessions where you might interact with senior leadership.


On the other hand, if you want to do coding too then it makes sense that they would want someone who knows how to write code… except that this isn’t always true either.


Salary and Pay Packages for Marketing Jobs

We can’t give you the answers to every question you might have, but we can highlight some of the common ones and offer some recommendations about what you should be looking for in a marketing job. Our goal is to bring you a list of terms that are familiar to most marketers. If you just want a primer on a specific topic, feel free to skip to the end of the post.


What is marketing and what exactly does it involve?

Marketing is about communicating your brand with people. So if your brand is Apple, do you want to tell everyone that? Or would it be better for them to find out how their life has been improved by buying one of their products (or just talking about Apple)? You see, branding doesn’t have an answer — there isn’t one right answer. The choice is yours and it’s up to you whether or not you want your product or service branded in any way whatsoever. Finding out more about branding can help you decide.


A good place to start: Companies like The Economist use a tool called the “Brand Index”, which measures how well they are doing on all five dimensions which comprise branding:

  1. Brand Image – how well people perceive your company name and brand as representing who they think it is (eg “The Economist”).
  2. Brand Positioning – how widely your company name and logo are used (eg “Apple Store”).
  3. Brand Leadership – how active or influential your brand is within society (eg “The Economist, Inc.).
  4. Brand Value – how much value other companies put on having bought from or being associated with your company (eg “Apple Store”)
  5. Brand Trust – whether other companies trust your brand, or do they view it as something one should avoid (eg “Apple Store”).


These dimensions may not be an exact fit for all brands; for example, The Economist may rank higher than Apple Store on the image but lower than The Economist Inc because Apple Stores don't particularly sell anything that directly competes with Apple's own products — at least that I've read. However, if these dimensions capture something important about your business and its brand positioning, then this ranking will necessarily be useful information for deciding what kind of marketing job will best serve your needs.


marketing jobs average salary uk

This is an interesting question and in fact, one that I try to answer by writing a series of posts on medium under the header of “Salary dataUK”. Don’t take me too seriously though; it’s just a way to make a point.


I wouldn’t dispute any of the data here (the average salary, average marketing roles). But I would focus on the comparison between marketing jobs and salaries in general that you can get as a result.


First up, here is what you might get if you do a search for “marketing jobs and salary uk”:


  • 9 marketing jobs with average salaries of £60k or more.
  • 3 marketing jobs with average salaries of £45k or more.
  • 2 marketing jobs with average salaries of £40k or more.
  • 4 marketing jobs with average salaries of £35k or more.


  1. 4 marketing roles with an average salary of £35,000 or less.
  2. 7-12 positions in market research with an average salary of £30-45k (depending on your role).
  3. 3-5 sales positions (depending on your role).
  4. 5 leadership roles (based on your role).
  5. Business development rotation (depending on your role).
  6. Suggested Sales Manager/Writer Position
  7. 6-10 Operations Manager positions (depending on your role).
  8. 4 employee support jobs.


Some additional points: there are no engineering jobs listed because they are not worth mentioning even if they exist. If there were any engineering roles available, the tech industry would probably have caught up to programming by now anyway — but they do not. The highest paying position listed is “Sales Manager” at over £100K — this is only possible because Sales Manager organizations are so common these days that it doesn’t really matter what type you work for. I think this is quite clear: these people don’t work in marketing but in sales departments where pay for the other employees at their company would be around the same as theirs. Actually, this does make sense if you consider that most people working for Marketing Departments make around 80% as much as their Sales colleagues from the same organization.


The list continues… It seems clear that lots of Marketing people earn very little, but then so does everything else in life! And often not even that much.


An interesting side note: if you Google “salary data Uk ″ instead, it

types of marketing jobs and salary uk


average marketing salary uk

Average marketing salary for UK companies (based on a survey of over 100 recruiters). The top jobs include Product Marketing Director, Product Manager, Product Owner, UX Designer, UX Lead.


The average job title is Product Marketing Director. With a salary of £78k (2012), the median salary is £57k. In the last 5 years, the unemployment rate has been below 5% and the number of people in employment has increased by 1%.


This was designed to encourage people to share their opinions but it may also be useful as a guide to what a typical marketing job might look like across different companies and career paths. I note that this is based on surveys rather than interviews with managers at each company and so you should take it with a grain of salt, but it does give us an idea about how marketing roles are changing over time.


average marketing graduate salary uk

The salary ranges for different types of marketing jobs have been determined by the average graduate salaries from last year's Graduate Marketing Salary Survey.


The survey was conducted by several global professional services firms, including Korn Ferry, The Wolff Group, and the American Institute of Management.


Sample companies include Accenture (AdAge), American Express (AdAge), Amazon (AdAge), AT&T (AdAge), Bank of America (Adage), Boston Consulting Group (Adage), Cisco (Adage), Dell Computer Corporation (Dellageso), Equifax Financial Services Group, IBM (Dellageso) and Microsoft Corporation (Dellageso).


Here are the average advertised graduate marketing salary ranges for different kinds of jobs at various companies across the various industries:


digital marketing salary uk

Most of the criticism I recently received for writing this article was directed at me personally. The criticisms seemed to be based on assumptions about my employer and industry. As such, I wanted to make sure that the article would be as useful for any other reader with a similar job as it has been for me, so I’ve decided to post a list of the types of marketing jobs and salaries in the UK.


A lot of this information was taken from a report from the Chartered Institute of Marketing (CIM), which can be found here. This is not an exhaustive list and is by no means set in stone — but it should give you an idea of what type of job and salary people are likely to earn while working in digital marketing.


marketing director salary uk

We are beginning to understand how to measure the success of a marketing job. The simple metric of Gross Sales is a very good one, but it only tells us something about the relative size and importance of each individual salesperson versus the rest of the team.


What we need is a better way to measure the success of marketing jobs. The most important thing for us is not just whether our job has been successful, but whether it has been successful in the best possible way.

We aren’t just looking at new numbers and metrics, but at what those numbers mean in terms of what we’re actually doing — from an employee’s perspective. I have some experience with this from my time as a consultant when I was trying to find out what it felt like to be an employee of a larger company (a lot different than working for a startup). What I found was that there are many ways you can measure your success as an employee. 

The metrics and metrics can be very different; if you do any kind of quantification at all, you’re going to be able to measure something that someone else isn’t able to, because they aren’t measuring their own performance in the same way: they aren’t knowing how well they did; they aren’t knowing if they did well or not; they aren’t being able to look back on their work and see how it all came together or shine a light on how things could have gone badly (or vice versa). That doesn’t mean that your metrics won’t tell you anything useful or any kind of story about yourself — just don’t take them too seriously.

types of marketing jobs and salary uk


marketing manager salary uk

It’s a common misunderstanding that marketing jobs are a specific type of marketing. They aren’t, at least not in the traditional sense. Marketing jobs are basically any job where you are focused on a product or service, and that focus is related to helping someone else fix their problem.


In marketing, there are two types of people who are responsible for this kind of work: people in the marketing function and people in the sales function. The former is responsible for everything from designing the packaging to designing the mark-up on your website. The latter is responsible for making it easy to use your product and getting customers to buy it.


There are many different types of sales jobs, with different levels of responsibility and different qualifications, so it pays to learn them all (and even more). We’ll cover some examples below, but first, let’s talk about why they exist:


junior marketing salary uk

Dear Jobs,

I have been asked to write about types of marketing jobs and salary UK for you. I will start with a quick FAQ as to what types of marketing jobs and salaries the UK there are, and then go on to talk about some of the more exciting ones that are out there right now.


Type of Marketing Job (or Position):

  • Product Marketing Manager vs Product Marketing Director: What is the difference between these two jobs?
  • Marketing Manager vs Brand Director: What is the difference between these two jobs? Does it matter?
  • Strategic Marketing Manager vs Business Development Manager: What is the difference between these two jobs? Does it matter?
  • Interim Director vs Full-time Director: What is the difference between these two jobs? Does it matter? If so, how much does it matter to you?
  • Full-time Director vs Junior Developer (or Senior Developer): What is the difference between these two jobs, if you don’t know or care about this particular job description (but if you do know what it means, please let me know)? How much does it matter to you?


marketing entry-level salary uk

Nowadays, with the internet helping companies to build brand equity and a plethora of talent pools in a competitive environment, it is getting tough to get into the marketing job market. There are a few reasons for this. The first one is that you have to have good knowledge both of your product and the industry you are trying to target. The second reason is that you have to be good at networking because it is not enough for you to network with people who know your product or perform related activities.


The third and fourth reasons are twofold: Your product has to be continuously improved and your growth rate should be increasing year after year.


If you want to get yourself into an entry-level marketing job, we recommend you keep reading and learn more about what works for marketing jobs in various parts of the world – regardless of where you come from – because it will help you decide on what kind of jobs and salaries suit your personality best.


The Most Common Types of Marketing Jobs in the UK

What’s the most common job in marketing? If you say PR or marketing, you’re probably right. However, there are many other jobs in the UK marketplace (such as design, creative, or business development) that people work in various ways to promote their products.


To help narrow down your search and save time later on, I have included a list of the most common types of jobs in marketing and the average salary they pay.


The list is not definitive; these are just my own personal observations based on what I have seen over time… and do remember this is a very rough estimate.


Please note: Please note: While this data should be considered accurate as of 2018-03-20, it does not constitute an offer or solicitation for employment by anyone. The provider does not accept responsibility for mistakes or omissions in this information and disclaims any liability for its accuracy. If you disagree with any data presented here or want to know more about job types or salaries, please contact me at [email protected]. The views expressed here are not necessarily those of Marketing Jobs UK Ltd.


Marketing Career Paths

For many, the only concrete answer to what kind of marketing job you will do for the next 5 years or so is “I don’t know.”


One thing that does seem clear, however, is that there are a lot of different types of marketing. In this post from early 2014, David Karp on his blog talks about four different types of jobs people can find themselves doing in a company:


Brand ambassadors - The first type is the person who writes press releases and other promotional materials; they are also often called publicists. They interact with customers and media outlets and help them understand the brand’s positioning and its values. This job may include writing press releases, talking to media outlets and other public relations professionals, managing social media accounts, and setting up meet-ups.


Product managers - A product manager is responsible for creating products and maintaining customer relationships with key stakeholders, including key customers and business partners. The product manager will also be responsible for assessing needs of customers' needs to develop new products and services for them (e.g., by defining features, offering up specifications).


Marketing managers - Marketing managers – also known as marketing directors -- are responsible for managing marketing activities such as developing businesses plans, managing budgets, creating marketing campaigns, finalizing sales and advertising plans, etc., as well as directing employees in all aspects of marketing operations.


Executives - Executives are generally responsible for overall business decisions such as product direction, budget allocation, etc., as well as working closely with the brand management team to ensure consistency across all projects. They are often called the head of marketing or senior director (SVP) of brand management.

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