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history of email marketing

headache to distribute into a quick click of a button. But to truly appreciate all it has to offer, we need to delve into the history of email marketing and how it got to where it is today. 

Let's take a trip into the memory of digital messages. The use of email marketing has grown significantly from Gary Turks' first mass email to marketers who now use personalized advertising for each individual consumer. 

Over the past 42 years, email (the ability to send messages over the web) has evolved into one of the most accessible forms of direct marketing. Before email, direct mail was one of the main ways to reach consumers at home and in a very personal way.

about the history of email marketing

Email was one of the first forms of direct text communication on the Internet. When email became public and became more popular among those with personal computers, an email began to be used not only to send 1x1 messages between individuals but also to send the same message to multiple members of the circle of social people. The first electronic messages that could be considered email were sent between terminals in the early 1960s.

In 1971, the first emails were sent over a network created by the Department of Defense called ARPANET. The first email was only sent in 1971 by email creator Ray Tomlinson. Ray Tomlinson has forgotten the contents of the first email. When Ray Tomlinson sent his first e-mail over the web in 1971, he probably had no idea how his work was going.

what is email marketing

• In 1971, after the birth of the Internet with the first email, Gary Tuerk, Marketing Director at Digital Equipment Corporation, took the lead in taking email to the next level, sending 400 emails to Arpanet devices. 
• Just a few years later, Gary Tuerk, Marketing Manager at Digital Equipment Corporation, sent an email to nearly 400 Arpanet users promoting the DEC machine. 
• In 1978, Gary Turk, a marketing manager at Digital Equipment Corp, used email to send the first commercial email to introduce people to a new product. Then, in 1978, the first unsolicited bulk promotional email was sent.

While email marketing may seem like a relatively new concept, the first newsletter was sent via Arpanet on December 22, 1977. In 1978, Gary Turk launched the first-ever campaign by sending 400 emails via ARPANET.

types of email marketing

The earliest examples of e-mail can be found as early as 1965 in a program called "MAILBOX" on an MIT computer. The first version of what came to be known as electronic mail was invented at the Massachusetts Institute of Technology (MIT) in 1965. As part of a university-compatible time-sharing system, the system allowed users to exchange files on a central drive via remote terminal login and message. 

The email was one of the first technologies to replace the written word, allowing people at great distances to communicate quickly through the written word.

In 1982, "e-mail message" was shortened to "e-mail" and was used for the first time. With the development of email marketing as an effective means of direct communication in the 1990s, users increasingly began to refer to it as "spam" and began to block the content of emails using filters and blocking programs. In the 1990s, email was still considered a novelty for consumers.

1. As email became a tool for personal communication, marketers started to embrace it, and email started to pile up in many users' inboxes. 
2. The way people communicated with each other began to change dramatically, and marketers discovered that email could be an effective form of advertising. 
3. Companies soon discovered that they could use this electronic platform for advertising purposes, which helped users in the age of digital marketing. From the very beginning, email has proven to be an efficient and effective way to promote specific future customers.

Email heralded a bright future for the world of marketing, developing what is now known as one of the most effective and important segments of internet marketing. The web was basically the backbone of the internet as we know it, and the first email was a small step for mailboxes and a big step forward for the type of email. While email was a revolutionary technology, it remained something of a novelty.

Surprising facts you didn't know about the history of email marketing

It's hard to deny that email is one of the most direct channels of communication with customers. Modern marketing automation systems that provide advanced segmentation allow companies to send highly targeted email messages. Email segmentation is the key to increasing customer loyalty, improving click-through rates, and ensuring that your marketing efforts don't go to waste.

• Email marketing also allows you to A/B test the subject line or call to action you want to determine the most effective message using email marketing software that can also be configured to send email easily. 
• Instead of one-time, batch, and bulk emails, today marketers are setting up triggered campaigns to create a personalized customer experience, such as sending automatic emails when a person meets certain criteria or when a product they were looking at before a price change.

Email marketing generally refers to sending emails with the primary purpose of creating a way for merchants to connect with current or previous customers and encourage customer loyalty so that repeat deals can be made, new customers can be acquired, or current customers can be persuaded to stay and buy something immediately, and even third-party ad exchange. While the idea of ​​"digital marketing" may not have been at the forefront of email creation, it has since become the most accessible form of marketing for businesses today. It didn't take long for someone to find a way to use email to make money.